Topics cover technical SEO, analytics, content creation, and link-building techniques. Our bespoke SEO training suits corporate marketing teams, charities, and media organisations. The material stays current, helping your team build skills and confidence to manage SEO in-house without relying on external agencies.
1. Introduction to SEO
- Why SEO matters for business
- Understanding terms, metrics, and concepts
2. How Search Engines Work
- How sites are crawled and indexed
- What affects search engine rankings
3. Keyword Research
- How to identify effective keywords
- Tools for keyword discovery
- Looking at what your competitors rank for
4. On-Page SEO
- Structuring metadata and headings
- Building clear site navigation
- Using images and videos for better engagement
- Making sites work on all screen sizes
5. Off-Page SEO
- Strategies to build backlinks
- SEO tactics through social media
- Local SEO approaches
6. Technical SEO
- How to speed up your site
- Building and submitting sitemaps
- Securing your site using HTTPS
7. SEO Content Marketing
- Writing content with clear search intent
- Content planning methods
- Using images and videos for reach
8. SEO Tools & Software
- Free SEO tools your team can use immediately
9. Analytics & Reporting
- Using Search Console and Analytics
- Measuring KPIs that link to business goals
- Tracking progress and making adjustments
10. Planning Your SEO Strategy
- Budgeting and cost tracking
- Preparing for algorithm updates
- Aligning SEO with long-term goals
11. Digital Marketing Basics
- Starting with digital marketing
- Channels that drive traffic
- Connecting SEO with paid and social campaigns
12. AI in SEO
- AI tools that support SEO work
- What automation can and can’t do
- Using AI to test ideas and find gaps
13. Weekly Q&A and Bi-Monthly Workshops
- Live sessions to ask questions
- Use these sessions to build a deeper understanding
14. Future SEO Trends
- Preparing your team for changes
- SEO in the context of new technologies
What Your SEO Team Gains from This Training
Build Working Knowledge
Understand the basics and tactics that make up a strong seo strategy. Gain clarity on how search engines work and how to apply SEO practices across your site.
Boost Efficiency
The training sessions focus on actions that your team can apply right away. By keeping SEO in-house, you reduce dependence on outside services.
Improve Site Performance
Apply what you learn to improve load speed, technical issues, and search engine optimisation across your site.
Grow Organic Reach
With keyword research, content planning, and better on-page practices, you’ll start attracting more of the right visitors.
Raise Rankings
Implement proven methods from each seo training session to lift your visibility and rankings.
Track Measurable Results
Use data tools to understand what’s working, spot problems early, and improve results over time.
Grow Internal Confidence
The training gives your seo team the tools and knowledge to speak with stakeholders and shape decisions based on data.
This bespoke training helps your staff apply best practice SEO aligned with your business needs. You’ll learn from experienced consultants who focus on practical guidance.
Who Should Join This SEO Training?
We work with different teams, including developers, PR professionals, and marketing leads. If your organisation wants to build its SEO process, this course will help you move forward with clarity and control.
Our 4-Step Training Process
Step 1: Speak with Us
We begin with a discovery call to review your needs. This helps us build a training session tailored to your goals.
Step 2: Customise Your Plan
We create a clear document outlining what your team will learn in each module. All materials are prepared in advance.
Step 3: Deliver Your Training
We conduct the in-house seo training with your staff, either live, hybrid, or remote. Each session allows space for questions and discussion.
Step 4: Post-Training Support
After the course, you can book extra time for support. We help your team apply what they’ve learned to your live site.
FAQs: In-house SEO Training
What is in-house SEO?
In-house SEO means your team manages all search engine optimisation work internally. This setup gives you more control over strategy, tasks, and results. It also helps build long-term SEO experience within your organisation, making it easier to align efforts with your business goals and internal workflows.
What’s the difference between an SEO agency and in-house SEO?
An SEO agency works for many clients at once, while in-house SEO is led by your internal seo team. With in-house seo training, your staff learn to manage projects directly. This model improves communication, speeds up decision-making, and ensures SEO practices reflect your unique brand goals and challenges.
How does in-house marketing support SEO?
When SEO sits within your marketing department, it aligns with wider digital goals. A unified in-house seo approach allows for smoother collaboration across different teams. Content, design, PR, and developers work together to build an integrated SEO strategy that improves results and simplifies planning.
Can SEO specialists work from home?
Yes. Most in-house seo training includes remote learning modules. Tools like Search Console, keyword platforms, and analytics dashboards can be accessed from anywhere. If your team works remotely, bespoke training can be delivered through live sessions or recorded modules that match your preferred training course format.
What does a bespoke SEO training session cover?
Each seo training session can be tailored to suit your team. A standard session covers keyword research, technical issues, content development, and link building. Advanced topics might include SEO tools, AI integration, and campaign tracking. Sessions are built to be practical, helping attendees start applying ideas quickly.